US Wheel And Tire

High-performance automotive ecommerce, rebuilt from the ground up

A complete rebuild of a legacy WordPress store into a high-performance, SEO-optimized custom storefront powered by Next.js and Shopify.

US Wheel and Tire is a large-scale automotive ecommerce platform rebuilt to overcome performance, scalability, and SEO limitations from its original WordPress setup. After an initial Webflow rebuild, the growing catalog of 30,000+ products required a fully custom solution, leading to a complete re-architecture using Next.js, Shopify, and the Storefront API for maximum performance and control.

The storefront features a vehicle selector that matches wheels by year, make, and model, as well as a custom package builder that ensures wheel and tire compatibility in both directions. The site is fully responsive, optimized with custom SEO per product, indexed on Google, integrated with Google Merchant Center, and uses Shopify’s checkout for secure and reliable transactions.

Services: NextJS, Shopify Storefront API, REST API, Figma
Year: 2025
Client: AIOMedia

VViieeww lliivvee ssiittee

More projects

Galaxy Generator

P / 03

Galaxy Generator is a web-based visual experiment built with React and React Three Fiber that simulates the flowing structure of a galaxy. Users can interact with and customize the galaxy through a set of intuitive controls.

Hidden Gems TCG

P / 04

Hidden Gems Shop is a custom-built e-commerce experience powered by Shopify and Next.js, focused on speed, usability, and elevating the presentation of collectible cards.

Todoers

P / 07

Todoers is a lightweight personal project built with React and Firebase that focuses on real-time updates, user accounts, and a clean, distraction-free experience.